About us
At Edge Up, our enthusiasm for gym and leisurewear shines through in every piece we create. We genuinely believe that clothing should reflect personal aspirations and motivate individuals on their journeys. Our adventure started with a heartfelt vision: to craft exceptional apparel that resonates with the passion of our customers while uplifting our community.
Our mission
Our mission is to providing high quality designer sportswear at accessible prices. We believe that success should be available to everyone regardless of background or situation. This belief drives us in every aspect of our work and support.
Our story
Edge Up was born from a desire to develop products that echo the dedication we witnessed in sportsmen and women striving to succeed in their given sports. Alongside our amazing team of ambassadors who share our passion, we’re expanding our range, empowering our heroes through our unwavering commitment to quality and excellence. We’re excited to offer two fantastic brands: HardasFK and FitasFK. These familiar phrases capture the heart of our beloved Geordie expressions from Newcastle upon Tyne in the North East of England. We truly hope that anyone who wears them can feel the warmth and passion of this passionate northern brand.
Attitude is everything. HardasFK products allow you literally to wear your attitude on your sleeve. Commitment and passion equals success, HardasFK products are designed to show the world what you're made of.
Push your limits. Our FitasFK products are designed for people who like to focus on their physicality. Celebrate your unique strengths and reaffirm your aspirations with our premium, gym-focused sportswear.
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Photographer: Amelia Herbert
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